Lifestyle imagery helps customers imagine a product in use. It can communicate scale, environment, audience and mood in a single frame.
For marketplace use, the exact requirements depend on the asset and current platform rules. The creative should therefore be developed with both customer communication and marketplace requirements in mind.
Choose a Relevant Context
The environment should match the product's real use.
Show Scale
Use familiar objects or realistic environments to communicate size when helpful.
Demonstrate Use
Show genuine product functions without inventing capabilities.
Keep the Product Visible
Avoid props or compositions that hide important product features.
Lighting
Match the product lighting to the environment.
Human Use
Review hands, posture and interaction carefully.
Brand Tone
Keep lifestyle scenes aligned with the brand's visual identity.
Final Review
Check product accuracy and current marketplace requirements.
Practical checklist
Before publishing or using the information from this guide, a brand should confirm the product reference, intended platform, required image dimensions, brand guidelines, product claims and final quality-control process.
