A+ Content gives brands additional space to explain a product and tell a visual story. Strong A+ imagery is not simply a collection of attractive pictures. Each module should have a communication purpose.
The exact available modules and requirements can change, so production should always be checked against Amazon's current official documentation.
Start With the Customer Question
Identify what the customer needs to understand before buying.
Hero Visual
Use a strong image that establishes the product and brand context.
Feature Graphics
Explain important features with clear hierarchy and restrained text.
Comparison Modules
Compare genuine product differences without misleading claims.
Lifestyle Storytelling
Show relevant contexts and use cases.
Brand Consistency
Keep typography, colors, imagery and tone consistent.
Mobile Readability
Check the experience at smaller screen sizes.
Final Compliance Review
Verify current Amazon specifications before publishing.
Practical checklist
Before publishing or using the information from this guide, a brand should confirm the product reference, intended platform, required image dimensions, brand guidelines, product claims and final quality-control process.
